As freelancers, we pay a lot of attention to learning new skills that we can add to our profile – SEO, Social Media Marketing, Copywriting, Graphic Design, E-commerce, the list goes on! These are all good, and workers who have them attract a lot of potential clients; either you are highly-skilled in one niche or proficient in multiple areas. But are these enough?
Let’s get real! Who wouldn’t want to hire an expert? If you were the hiring manager, why would you turn down an applicant who knows what he is talking about? Right?
The truth is, YES, technical skills are important, and they usually get you in the door. But with modern advancements in artificial intelligence and automation, more and more employers are recognizing the importance of soft skills – sometimes called transferable skills or personal skills or things-you-can’t-just-delegate-to-robots.
Here are the top 3 reasons why we need to put a lot of emphasis on having soft skills when applying to a job:
1. Technical skills may get outdated, but soft skills will just keep improving over time.
2. Technical skills may qualify you for a job, but soft skills will advance your career
3. Soft skills can’t be faked and they are often hard to learn, therefore having them can be a huge asset.
Watch the replay of this episode to learn more.