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What are leads?
Why is Lead Generation important to a business?
How do we 'qualify a lead'?
What happens to leads when they are 'qualified'?
When we use LinkedIn Sales Navigator, what kind of lead generation are we doing?
What tool(s) do we use to find a list of leads based on a market demographics search?
What tool(s) do we use to setup automated follow-up emails to leads?
What tool(s) do we use to find email addresses of leads?
What tool(s) do we use to what a lead/prospect likes and dislikes?
Why is it important to verify email addresses?
Which of the following are valid ways to reach out to leads/prospects?
When reaching out via LinkedIn/Facebook, what is the goal of the first message?
When is it appropriate to pitch to a prospect?