How to Decide What Freelancing Skill to Pursue - An Interview With Glady Serrano-Unsay

October 3, 2018
by Jason Dulay 
Jason is the founder and CEO of Work from Home Roadmap and VA Bootcamp. Aside from teaching Filipinos how to succeed working from home, he likes traveling, playing board games, and drinking coffee.
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Watch another episode of #JasSuccess as Host, Anna Soriano, interviews another successful VA Bootcamp and Road to 100K Masterclass student, Glady Serrano-Unsay.

Glady is a graduate of Bachelor of Science in Community Development. She's been working in local NGO's, Corporate NGO's and International NGO's (Non-Government Organization) for the last 8 years.

In this interview, Glady  talks about;

✅Why having her first baby is a major turning point of her career from Community Development to freelancing,
✅how she pursued her passion in video editing, freelance writing and her commitment to focus on her niche content marketing while having her own team of WAHM's,
✅How she turned her struggles as a wife of a Doctor into her best assets.

And so much more...

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Notable Quotes:

  • Mas madami siguro akong matutunan dun sa VABootcamp through other members so nag invests ako at Complete course yung kinuha ko.
  • If I want to really succeed in this industry, I need to learn from someone who has experience na.
  • It's a good thing, learning a lot of things from these mentors, on the other end madaling ma stock sa learning mode so hindi parang yung hindi palagi dapat aral ng aral, na consume ka lang ng consume ng knowledge, dapat ina-apply mo din.
  • Since you're on your own tapos walang ibang tutulong sayo kundi ikaw lang at hindi uunlad yung business mo pag hindi ka nagtrabaho, mapipilitan ka talaga to push yourselves to be better.
  • Kung talagang gusto kong maabot yung goals ko, I really need to work on it. And to deliver the results that your clients expect from you.
  • Pag tumutulong tayo lalo na yung mga bago pa lang sa freelancing, talagang mashi-share mo talaga yung experiences mo at pinagdaanan mo din, intindi mo din kung gaano kahirap.
  • Mas maganda kung mag focus ka dun sa isa and be the best on that particular skill and tsaka mo siya ibenta kasi when you become better din, mas nagiging confident ka to sell that particular skill to clients, mas makaka-communicate ka na alam na alam mo siya.
  • Mahirap talaga matuto or to explore tapos yun nga ang nangyari talaga sa akin is, I started out with what I know. It is logical kasi parang you don't need much time to learn yung skills na, yun kasi ginagawa mo na siya before and the fact na may experience ka na doing that particular thing before pwede mo pang ibida yun as part of your portfolio na parang for the past how many years, I've been doing these particular tasks for this particular company, so instant portfolio ka na.
  • Pakit, Just do it. Walang isip-isip kasi I tend to over think kasi so 'yun, basta go lang ng go. 'Wag na masyado mag overthink.
  • Freelancing really tests my character, yung lahat na parang it really puts me outside my comfort zone.
  • Freelancing pushes me na sige go up, go out na parang connect with other people and promote ko yung sarili mo.
  • Ang success ng ibang tao might be different from your own success, that's the beauty of freelancing nga na you have the power to decide, whatever you want to achieve and whatever particular skill or niche for you to focus on.
  • If you want to learn a particular niche faster and para masabak ka talaga sa work. You really need to try to seek a mentor.
  • Wag ma stock sa learning mode talaga. Best practice is that pag may natutunan ka, try mo agad eh apply agad para mag stick talaga.

Glady’s Journey to Freelancing

  • She decided to shift her course from Math Major to Community Development because for her, she wants to have an impact on other people not just to earn money.
  • She's been working with three different NGO's organization, local, corporate and international after graduation for the past 8 years.
  • She helps communities prepare and respond to disasters like victims in Yolanda.
  • She decided to stop working office base works because that time she was having her first baby and she didn't want to work away from her daughter.
  • She pursued freelancing after her contract from her last NGO organization ended last December 2016.
  • She invested in herself and February 2017, she decided to enter the Freelancing industry through VA Bootcamp.
  • She decided to choose to enroll to VABootcamp over an international course offered in upwork because she knew, she'll learn many things there with her other classmate's experiences.
  • She chooses the Complete course because she really wanted to invest in herself and having many skills or opportunities to learn is her best option.
  • She heard a lot of things about the youthful granny Ms. Liberty or mamu so she applied to one of her job posts because for Glady, if she really wants to succeed in this industry, she needs to learn from someone who has experienced.
  • After applying to Ms. Liberty's job post as VA, sad to say, she didn't pass the trial she gave to her but then Ms. Liberty decided to hire her as her VA writer.
  • She got her two clients from onlinejobs, Social Media Management, and video and audio editing and there was also a time when she was at her limit and cursed upwork because she never had any client's there.
  • She applied to Neil Reichl job post as a video editor and thankfully, Neil became her first upwork client.
  • She decides to learn more and enrolled to Road to 100K Masterclass of Jason Dulay.
  • She needed to expand her skill as a writer and decided to choose Content Marketing as her niche.
  • She also enrolled in John Pagulayan's course in freelancing movement tribe and pushes herself to implement what she had learned there.
  • She also sees freelancing as an opportunity for her to really find that particular place for her in this world.
  • She doesn't like the thought of her being a Doctor's wife only that's why she really strive hard to achieve things for herself and set an example for her daughter.
  • She sought mentors to learn and acquire skills and knowledge but she didn't take action and been stuck in her learning mode.
  • She realized that if she really wants to reach her goals, she really need to work for it. She then applied what she had learned and now has a great career as a freelancer focusing in content marketing.
  • She also has a vision on having her own team of WAHM's and she’s striving hard to fulfill that.

Q&A Highlights

 How did you find out about freelancing?
After having her first baby, she decided to explore, sabi ko baka naman mayroong work opportunity na work from home talaga, alam mo yun, yung set-up. Work from home talaga, hindi na 'yung office na magre-request to work from home kasi ganun na 'yung trend nung sa work ko before.
Her friend introduced Jason to her, sabi ko, na-mention ko sa kanya na parang gusto kong magstart mag work from home. Siya yung nagmention kay Jason, so "Kilala mo ba si Jason Dulay?" sabi ko, " Hindi." Tapos ni-forward niya sakin yung sa WAHP Group.
Then after that, nakita ko yung picture ni Jason saka ni Holly na parang nagtatravel pa sila nun, di sure basta somewhere sa Europe tapos nagwo-work sila parang sabi ko, "Bongga naman!" Ganun pero ayun nakakabilib din kasi nga parang nagta-travel at the same time nagwowork-ganyan tapos they are earning more for themselves so sabi, "Pwede pala."

Where did you find the grit, when things were really tough? Ano yung source of strength mo?
It all started early with my biggest WHY. I didn't realize na 'yun nga, when I took the courses, isang katerbang courses na kinuha ko. Kailangan daw ng Why, so parang I didn't realize na yun pala na parang may biggest why din pala ako.
Yun nga, its started with the wanting to spend more time with my kid and being there for her, na ganyan present ako and that kung meron man opportunity to be able to provide for my family.
That I don't have to leave her all the time and spending away from her yun nga pag nagta-travel ako to other places, ganun. Kung may ganung opportunity, why not diba? Kasi it's still earning naman na parang, you still be able to earn at the same time so bakit hindi? So yun talaga, ini-explore ko talaga.
That time I made that decision and yun nga, yun time na nagdecide ako to take all these courses to apply to these jobs that I had applied for.

Ano ang pinakavision mo?
May 2 akong content marketing clients as of the moment, pero I'm looking to get more. Pero dahil nga ang lawak ng content marketing so If I tend to get more clients, kakailanganin ko din ng tulong. So, maraming tao talaga, I need to have my own WAHM's team.

How to chose a particular skill or niche to pursue?
Siguro ano din, baka tatanungin din ng mga viewers kung kailangan ba talagang pumili, ng isa lang? Kasi ano ba, nag-iisip ako ng magandang analogy pero wala akong masyadong maisip.
Ang naisip ko lang is, hindi kasi siya halimbawa when you chose to sell something online. So yun nga, gusto ko siya eh compare sa halimbawa when you decide to sell something online.
Pag mago-online business ka tapos mamimili ka ng something to sell. It's basically the same thing kasi when you're freelancing, you're basically selling yourself and your skills to this client na kailangan ang skills mo.
So when halimbawa, pag magbebenta ka ng something online, paano ka pipili nung ibebenta mo kasi andami daming pwede eh benta pero yun nga when you choose, halimbawa, magbebenta ka ng Mug (kasi may mug sa harap ko).
Pag magbebenta ka ng mug, when you focus on a particular product, mas may chance na mabenta mo siyang mabuti kasi mas maaaral mo siya, yung product mismo, yung benefits niya dun sa bibili.
Bakit niya kailangan ng mug ganyan, pwede mo siyang mas mapaganda, ano bang design ganyan. Ano bang quality ng mug mo ganyan. So its the same thing with freelancing naman when you tell your skills when you focus on a particular skill, you'll have a better chance of perfecting that skill and becoming an authority in that particular skill you have chosen.
Pag nag focus ka nga lang sa isa, kasi kung medyo kalat yung skill mo nag-ooffer ka ng writing sa upwork, nag offer ka ng video editing sa onlinejobs which is ginawa ko dati, parang nag-eexplore pa kasi ako dati, lalo na pag sobrang layo nung inooffer mo sa iba't ibang places, medyo kalat din yung attention mo.
Hindi ka maka focus, so mas maganda kung mag focus ka dun sa isa and be the best on that particular skill and tsaka mo siya ibenta kasi  when you become better din, mas nagiging confident ka to sell that particular skill to clients, mas makakacommunicate ka na alam na alam mo siya.

On a scale of 1 to 10, how strict are you as a mother?
Eight (8).

If you could have time travel, when would you go?
Walang particular time, basta yung time na buhay pa yung Mom ko.

What was your favorite toy growing up?
Growing up? Nung bata pa ah? Mga teks, alam mo yung mga teks? Marvel, basta mga ano,character, basta ganun, tomboy kasi ako nung bata ako.

What is the best piece of advice you received?
Eh qu-quote ko yung coach ko ngayon. Si coach Neil Reichl, "Pakit, Just do it."
Walang isip-isip kasi I tend to over think kasi so ayun, basta go lang ng go. Wag na masyado mag overthink.

What is the most courageous thing you've ever done?
I think eto, freelancing. It really tests my ano din eh, yung character ko yung lahat na parang it really puts me outside my comfort zone.
Kasi ano ako, private kasi parang as a private person tapos hindi ako mashare sa social media ganyan. Pero etong freelancing pinupush ako na sige go up, go out na parang ano-connect with people ganyan na parang eh promote ko yung sarili mo.

What are your tips to newbie freelancers?

Don't compare yourselves to others kasi may time na relate din to sa pagpili ng niche kasi madalas when we see success stories online, sa ganito ganyan, ay si ganyan kumikita ng ganito sa ginagawa niya.
Madalas na nakakakita ako ng success stories na posts, tapos mga tanong nung mga tao dun sa comments is anong ginagawa mo? Anong niche mo ganyan? Kasi parang ang thinking nila is parang if they do the same thing, they'll earn as much ganyan. Parang ganun, that's one way of doing it.
Pero it won't be, parang kasi ang success ng ibang tao might be different from your own success. Parang that's the beauty of freelancing nga na you have the power to decide, whatever you want to achieve and whatever particular skill or niche for you to focus on diba?
So ayun, when you keep comparing yourself na parang gusto ko ng ganito, gusto ko din nung ini-earn niya. Gusto ko din gawin yung ginagawa niya kasi nag-eearn siya ng ganito kalaki, ganyan. Baka it will  not always work for you.
So you must focus on building your own strength, pursuing your own path, kasi hindi ka dapat nagre-rely sa journey ng iba, you have to create your own journey.

How about sa may experience na who want to upskill, what are your tips for them?

Isa talaga sa mga nakatulong sakin, sorry sobra kong pino-promote si Mamu kasi anlaking tulong niya lang talaga sa freelancing journey ko kasi when I had her as a mentor, iba yung level of support, yung learning, ganyan.
So siguro another advice I could give is if you want to learn a particular niche faster and para masabak ka talaga sa work. You really need to try to seek a mentor talaga and learn from that particular person who is already doing, that particular niche you want to explore.
Kasi guys, iba kasi yung level of learning yung parang sinasabak ka kaagad sa work kaysa yung mag-aral ka ng course na ikaw na nag seself study ka lang, parang ganun.
Iba talaga pag may mentor tapos yun nga, pwede ka pang magtanong ng directly na parang, pag pumalpak ka.Hindi naman okay lang, pero at least pag pumalpak ka hindi mo kailangan eh process on your own.

Meron kang katulong na magpa-process nung problem mo o meron kang kadamay. And may mag-guide sayo kung ano ba yung kailangan mo improve, kasi minsan pag nag-fail tayo on our own. Di natin napaprocess ng maayos.

Kasi medyo defensive tayo na parang diba, kasi hindi baka ganito lang yan, ganyan. Iba kasi yung meron kang outside perspective na magsasabi talaga sayo kung what went wrong, eh ire-review ka ng walang bias. So, it really helps.

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by Jason Dulay 
Jason is the founder and CEO of Work from Home Roadmap and VA Bootcamp. Aside from teaching Filipinos how to succeed working from home, he likes traveling, playing board games, and drinking coffee.

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